July was a big month for our client Workato! The startup announced a $10 million Series A, and the latest release of its workflow automation platform dubbed ‘Turing.’
Tech Crunch reports that the round was led by Storm Ventures with participation from strategic investors Salesforce Ventures and Workday Ventures. The four year old company has now raised a total of $16 million.
Workato helps companies simplify workflow integrations by automating when possible the connections between various SaaS applications and APIs. You can see why Salesforce and Workday saw fit to invest in them in that context.
One of the attractions of SaaS applications is the ability to self serve, but when it comes to building connections or workflows between applications, things get a bit more complicated. Typically that requires a trip to IT to create even simple connections across tools, says Workato CEO Vijay Tella.
Workato’s product is being used at over 21,000 organizations including Box, IBM, Cisco, Ideo and Credo.
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