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Where Public Relations Goes Wrong
And How to Make Sure it Doesn’t Happen to You.
DownloadAward-Winning Work
Lightspeed PR/M Wins GOLD Best in Biz Award!
Lightspeed PR/M is honored to be recognized as a Gold Best in Biz Award winner in the "PR Campaign of the Year" category for our client Blackrock Neurotech.
Lightspeed PR/M Is a Platinum PR Award Winner!
Lightspeed PR/M is honored to be the recipient of a Platinum PR Award in the "on a shoestring" category for our client Ultalit. See a case history on this client here: https://lightspeedpr.com/stories/ultralit/.
Ethan Rasiel interviewed by O’Dwyer’s about impactful PR Behaviors
There are five behaviors that PR can impact, Lightspeed PR & Marketing CEO Ethan Rasiel tells Doug Simon.
Rasiel puts those five behaviors under the acronym PIPAT (Purchase, Invest, Partner, Apply and Tell others).
"When we talk about purchase," Rasiel says, "it's all about creating a sense of urgency." That sense of urgency can come from a new version of a product, a discount, or a social imperative like saving the environment.
Houston Chronicle: Apple, Samsung stumble differently with hot products
Houston Chronicle interviewed Ethan about Samsung’s PR troubles
Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace
Forbes interviewed Ethan about the impact of video communications on the workplace environment.
The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline
The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID
This free tool tells you the carbon footprint of your home or office
Carbon Title Explorer estimates the carbon footprint of 100 million buildings in the U.S.
Hexa raises $20.5M to turn images into 3D objects for VR, AR and more
Hexa announced that it closed a $20.5 million Series A round from Point72 Ventures, Samurai Incubate, Sarona Partners and HTC.
CES 2023: These Are The Most Intriguing Gadgets We Saw in Las Vegas
Aska's A5 drives like a car, flies like a plane and takes off like a helicopter.
The Best Personal Blenders That Are Compact Yet Mighty
BlendJet was named the Best Personal Blender For Smoothies by Forbes.
Ahead of Black Friday, Amazon Has Huge Deals on Robot Vacuums — Prices Start at Just $110
The Lightspeed PR/M team worked closely with PEOPLE to get our client Dreametech's D9 Robot Vacuum and Mop Combo featured in this Black Friday preview story.
Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days
Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days
Wall Street Journal- Glut of Goods at Target, Walmart is a Boon for Liquidators
Liquidity Services Inc., LQDT 4.87, Xcess Limited, B-Stock LLC and other companies said they are seeing a glut of kitchen appliances, televisions, outdoor furniture and apparel that major chains are trying to clear out. In many cases, the liquidators are picking up pallets at the ports or from a warehouse without the goods ever hitting store shelves and are selling the items to smaller retailers and individuals who resell them online.
TODAY SHOW – Summer Finds for the Beach or Pool
Julianne “JuJu” Taylor and Southern Living's Ivy Odom share their summer finds - including our client BlendJet!
How we do It…
In the video below, our CEO, Ethan Rasiel, explains how we get it done at Lightspeed.
Does your company message lead people to take action?
We help you stand out by developing messages that will work hard for you, telling your story in a way that matters. Whether it’s a product launch, reputation campaign, brand rebuilding or thought leadership, Lightspeed PR/M has the relationships and expertise to motivate reporters, producers and influencers to make your story the one that leads.
Do you have trouble making your messages understood?
We get it – your brilliant concept is often difficult to explain in a way that’s clear and simple to all audiences. That’s how we work with you: to help define your story, then share it in a way that will be most impactful for your business – in plain English, without jargon – while resonating as something that’s important.
You’ll never experience the “pitch and switch” at Lightspeed.
The team you meet at the start is the team that will be your day-to-day leaders. That’s one of the ways we’re different from other agencies, we know you’ll be most successful by working with experts, leveraging their decades of experience and relationships to help you win at Lightspeed.
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Do you know how your PR agency is working for you?
Our clients do. Because we believe even the best results can be better. That’s why we’re constantly tracking and reporting. Our clients always have in-the-minute updates of our work, with results that can be tracked, improved upon, and used for even greater impact.
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