Welcome to Lightspeed

LSPR & Marketing translates tech jargon into compelling stories. We use those stories to create and execute thrilling, highly-targeted campaigns. The result: awareness, attention and action.

Get it done at Lightspeed.

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Where Public Relations Goes Wrong

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Awards and Media

Award-Winning Work

Lightspeed in the news
October 12 2022

Lightspeed PR/M Is a Platinum PR Award Winner!

Lightspeed PR/M is honored to be the recipient of a Platinum PR Award in the "on a shoestring" category for our client Ultalit. See a case history on this client here: https://lightspeedpr.com/stories/ultralit/.

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August 19 2022

Ethan Rasiel interviewed by O’Dwyer’s about impactful PR Behaviors

There are five behaviors that PR can impact, Lightspeed PR & Marketing CEO Ethan Rasiel tells Doug Simon.

Rasiel puts those five behaviors under the acronym PIPAT (Purchase, Invest, Partner, Apply and Tell others).

"When we talk about purchase," Rasiel says, "it's all about creating a sense of urgency." That sense of urgency can come from a new version of a product, a discount, or a social imperative like saving the environment.

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April 26 2019

Houston Chronicle: Apple, Samsung stumble differently with hot products

Houston Chronicle interviewed Ethan about Samsung’s PR troubles

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September 24 2020

Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace

Forbes interviewed Ethan about the impact of video communications on the workplace environment.

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October 18 2019

The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline

The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID

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Clients in the news
November 19 2022

Ahead of Black Friday, Amazon Has Huge Deals on Robot Vacuums — Prices Start at Just $110

The Lightspeed PR/M team worked closely with PEOPLE to get our client Dreametech's D9 Robot Vacuum and Mop Combo featured in this Black Friday preview story.

Full article
June 28 2022

Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

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July 04 2022

Wall Street Journal- Glut of Goods at Target, Walmart is a Boon for Liquidators

Liquidity Services Inc., LQDT 4.87, Xcess Limited, B-Stock LLC and other companies said they are seeing a glut of kitchen appliances, televisions, outdoor furniture and apparel that major chains are trying to clear out. In many cases, the liquidators are picking up pallets at the ports or from a warehouse without the goods ever hitting store shelves and are selling the items to smaller retailers and individuals who resell them online.

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May 20 2022

TODAY SHOW – Summer Finds for the Beach or Pool

Julianne “JuJu” Taylor and Southern Living's Ivy Odom share their summer finds - including our client BlendJet!

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Rise Above the Noise

Does your company message lead people to take action?

We help you stand out by developing messages that will work hard for you, telling your story in a way that matters. Whether it’s a product launch, reputation campaign, brand rebuilding or thought leadership, Lightspeed PR/M has the relationships and expertise to motivate reporters, producers and influencers to make your story the one that leads.

Tech Translators

Do you have trouble making your messages understood?

We get it – your brilliant concept is often difficult to explain in a way that’s clear and simple to all audiences. That’s how we work with you: to help define your story, then share it in a way that will be most impactful for your business – in plain English, without jargon – while resonating as something that’s important.

An all-senior team

You’ll never experience the “pitch and switch” at Lightspeed.

The team you meet at the start is the team that will be your day-to-day leaders. That’s one of the ways we’re different from other agencies, we know you’ll be most successful by working with experts, leveraging their decades of experience and relationships to help you win at Lightspeed.

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Real-Time Reporting

Do you know how your PR agency is working for you?

Our clients do. Because we believe even the best results can be better. That’s why we’re constantly tracking and reporting. Our clients always have in-the-minute updates of our work, with results that can be tracked, improved upon, and used for even greater impact.

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Lightspeed is unlike any agency I’ve worked with before. Communications are seamless and the team proactively executes and delivers results.

Daniel Heimlich, RightEye

The team at Lightspeed really helped put 4C on the map and have been great partners – proactive, creative, dependable and flexible. Highly recommended!

Aaron Goldman, 4C Insights

Our company engaged the team at Lightspeed PR to assist on the product launch for a “prosumer”-oriented software product, tasking them with specific goals for building brand awareness and social media profiles, drawing media attention and improving download and conversion rate from the product website. With Ethan’s guidance and support, his team has delivered results above and beyond our expectations and contributed any number of creative ideas to expand the scope of our typical PR activity. The team has been a pleasure to work with, always very flexible when presented with constantly shifting product release schedules and program priorities. I would highly recommend them to any organization seeking a reliable and productive resource for launching and publicizing technology products.

Christine Follett, AMI

The Lightspeed team exhibit supreme professionalism and a dedicated, can do attitude. To that end, their ability to get work done efficiently and effectively as well as their attention to detail is impressive. At a time when the market is flooded with options, they find ways to get our products continuous, high profile coverage. Regardless of the project or budget, they always come through with creative and effective options and solutions. I highly recommend Lightspeed for all of your public relations needs and challenges.

Evan Stein, iHome

I have worked with MANY PR firms and people over the years, but never one as media savvy and hard working as Lightspeed. I engaged Lightspeed, to help with my holiday media needs, With little notice, they hit the ground running. The team worked their contacts with awesome results. If you are looking for someone to jump start your PR, talk to Lightspeed!

Scott Jordan, SCOTTeVEST
Success stories

BlendJet 2: A Consumer Product Launch that Broke the Mold – and Won

A consumer product beloved on Instagram was not getting love from the press. How an innovative PR approach turned skeptical reviewers into the biggest fans.

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OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

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Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

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Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

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Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

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A consumer product beloved on Instagram was not getting love from the press. How an innovative PR approach turned skeptical reviewers into the biggest fans.

Read more
Ohmnilabs

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Read more

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Read more

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

Read more

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Read more
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