Where Public Relations Goes Wrong
And How to Make Sure it Doesn’t Happen to You.
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CEO Ethan Rasiel is often featured as Forbes contributor. Click to read his recent articles.
Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling
Liquidity Services: The Power of Earned Media
Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone
OhmniLabs: How to Win with a Robot? Make it More Human
Here at Lightspeed we’re award winning!
The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline
The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID
Houston Chronicle: Apple, Samsung stumble differently with hot products
Houston Chronicle interviewed Ethan about Samsung’s PR troubles
Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace
Forbes interviewed Ethan about the impact of video communications on the workplace environment.
Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days
Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days