PR Resources

Get Started on Your PR Journey

At Lightspeed PR & Marketing, we're always working to add value to the consumer electronics and health tech industries. Here we've created resources for clients and potential clients as a starting place to better understand what we do and how it makes a difference.

Where Public Relations Goes Wrong

And How to Make Sure it Doesn’t Happen to You.

Listen to the podcast

Click to enjoy our CEO's personal podcasts featuring special guests from other public relations and marketing disciplines as well as Ethan's take on how to address common issues in PR.

Forbes Articles

CEO Ethan Rasiel is often featured as Forbes contributor. Click to read his recent articles.

View all success stories

See our results here

Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.