Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days
Liquidity Services: The Power of Earned Media
Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.
Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone
Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.
OhmniLabs: How to Win with a Robot? Make it More Human
OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.
BlendJet 2: A Consumer Product Launch that Broke the Mold – and Won
A consumer product beloved on Instagram was not getting love from the press. How an innovative PR approach turned skeptical reviewers into the biggest fans.
Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling
After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.
Lightspeed is unlike any agency I’ve worked with before. Communications are seamless and the team proactively executes and delivers results.
The Lightspeed team exhibit supreme professionalism and a dedicated, can do attitude. To that end, their ability to get work done efficiently and effectively as well as their attention to detail is impressive. At a time when the market is flooded with options, they find ways to get our products continuous, high profile coverage. Regardless of the project or budget, they always come through with creative and effective options and solutions. I highly recommend Lightspeed for all of your public relations needs and challenges.
The team at Lightspeed really helped put 4C on the map and have been great partners – proactive, creative, dependable and flexible. Highly recommended!
Our company engaged the team at Lightspeed PR to assist on the product launch for a “prosumer”-oriented software product, tasking them with specific goals for building brand awareness and social media profiles, drawing media attention and improving download and conversion rate from the product website. With Ethan’s guidance and support, his team has delivered results above and beyond our expectations and contributed any number of creative ideas to expand the scope of our typical PR activity. The team has been a pleasure to work with, always very flexible when presented with constantly shifting product release schedules and program priorities. I would highly recommend them to any organization seeking a reliable and productive resource for launching and publicizing technology products.
I have worked with MANY PR firms and people over the years, but never one as media savvy and hard working as Lightspeed. I engaged Lightspeed, to help with my holiday media needs, With little notice, they hit the ground running. The team worked their contacts with awesome results. If you are looking for someone to jump start your PR, talk to Lightspeed!
Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days
Wall Street Journal- Glut of Goods at Target, Walmart is a Boon for Liquidators
Liquidity Services Inc., LQDT 4.87, Xcess Limited, B-Stock LLC and other companies said they are seeing a glut of kitchen appliances, televisions, outdoor furniture and apparel that major chains are trying to clear out. In many cases, the liquidators are picking up pallets at the ports or from a warehouse without the goods ever hitting store shelves and are selling the items to smaller retailers and individuals who resell them online.
TODAY SHOW – Summer Finds for the Beach or Pool
Julianne “JuJu” Taylor and Southern Living's Ivy Odom share their summer finds - including our client BlendJet!