OUR SERVICES

How We Win at Lightspeed

Our team provides solutions for the full range of public relations and digital marketing needs. Working together, we will help you identify where Lightspeed can be most effective, as well as your unique opportunity. From flawless product launches and innovative campaigns to executive and employee communications, get it done at Lightspeed.

Media Relations

When you engage with Lightspeed PR/M you don’t rely on the network of a single practitioner. You gain access to the collective relationships of the full Lightspeed team. Whether you want to reach an audience in healthcare tech, consumer electronics or enterprise software, we know the writers, editors, bloggers, TV producers and more.

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Message Development

An effective PR campaign starts with the right message. Our clients all participate in the Lightspeed Message Workshop, a collaborative exercise in which we uncover your differentiators, proof points and brand personality. We then synthesize that into a message platform that can inform not only PR but all of your marketing channels.

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Influencer Relations

The Lightspeed PR/M team has developed a sophisticated platform to engage with both paid celebrity influencers and unpaid micro-influencers. Either way, we can help your brand develop lasting relationships with trendsetters who can move the needle for your audience.

Speaker Placement

One of the best ways to build relationships and impress the right people is to be on stage at a conference, trade show or other event. The team at Lightspeed has relationships with the producers and organizers for hundreds of events and we know the best way to feature our clients in keynotes, panels and other presentations - without additional spend.

Social Media Management

These days, social media can be just as impactful as traditional media. Lightspeed has a dedicated social media team which can handle both organic and paid social media posts including creating memorable visuals, community management, live online events, and more.

Content Marketing

Great content doesn’t create itself. Whether you need a brochure, explainer video, fact sheet, or a ghostwritten blog, we can bring it to life in your own voice - and then make sure it is shared with the people who need to see it.

Media Training

We’ve helped the biggest companies in the world – and the smallest – define and hone their key messages and articulate them. We can help you look great on camera – or in any other situation.

Display Advertising and SEO

No marketing program is truly complete without display advertising and SEO. Lightspeed can craft killer creative, manage the ad buy, and ensure that your brand is at the top of search listings - so you are never more than a click away from a sale.

Success stories

Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

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Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

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Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

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OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

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BlendJet 2: A Consumer Product Launch that Broke the Mold – and Won

A consumer product beloved on Instagram was not getting love from the press. How an innovative PR approach turned skeptical reviewers into the biggest fans.

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After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Read more

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Read more

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

Read more
Ohmnilabs

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Read more

A consumer product beloved on Instagram was not getting love from the press. How an innovative PR approach turned skeptical reviewers into the biggest fans.

Read more
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