David Dunne, CEO of Lightspeed PR client Velocidi, shared 5 data assumptions that marketers should avoid in his guest post for ChiefMarTec.com.
Dunne starts out by explaining, “Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017.”
He believes brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. But, first, they must remoce the perceived barriers to entry for working with data.
In order to maximize the value of marketing data, he lays out five assumptions marketing leaders should avoid. To get Dunne’s tips, read the full story from ChiefMarTec.com.