Can Google Glass Still Compete?

In Client News by Ethan Rasiel

Two years after halting sales of Glass, Google has resurrected its augmented reality headset. DesignNews reported that Google’s parent company, Alphabet, has announced it will be re-releasing the headset, this time with a target toward enterprise over consumer.

But, now that Glass has pivoted into enterprise, it will also face some stiff competition from AR suppliers that have already entered the field in its absence like our client Kopin. The big question, was Glass was too slow getting out of the gate for enterprise AR at this point?

“Enterprise has been suffering a compressed need for such devices for a long time — seeking usable (e.g. durable, safe, and cost efficient) devices without luck. Until now products haven’t been ‘relevant,’ therefore they have not been scalable,” Jeff Jacobsen, Senior Advisor to CEO and Golden-i Chief Architect and Program Manager at Kopin Corporation told DesignNews. “Of all the companies out there, Google is one that has the resources to do what needs to be done to succeed in this space. They have the resources — and have also shown the persistence — to deliver an AR enterprise solution that companies can actually use and scale now.”

To learn more about Google Glass’ re-launch and the stiff competition, read the full story from DesignNews.

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