American Pearl is exactly the kind of client I was hoping to attract when we created Lightspeed PR.
What? I imagine you are saying. Jewelry?
Right – because American Pearl and its CEO, Eddie Bakhash, are truly disrupting the jewelry space – by deploying all kinds of cool technology to let people create their own unique rings, earrings and so on.
It starts with a 3D interface on the Web site, then 3D printing is used to make the molds. I could explain it all, but just watch this video and you’ll get it.
http://www.youtube.com/watch?v=vUuwTNYQPt0
– Ethan
