Lightspeed PR client Velocidi released a new version of its platform that unifies fragmented marketing data and helps marketers derive value from marketing data sources.
MarTech Advisor reported the new release of Velocidi’s cloud-based marketing intelligence platform, which enables marketers to ingest and cleanse data from disparate sources. This cuts down the time it takes to go from ingestion to insights, and reduces the complexity normally required to harness large amounts of data.
“Traditional methods of marketing analysis and reporting have been fraught with complexity and manual tasks,” David Dunne, Velocidi founder and CEO, told MarTech advisor. “To solve these problems, our platform automates data collection for rapid organization and synthesis. This speeds the development of valuable insights that marketers can use to make smarter decisions that impact the brand’s performance.”
To learn more about the latest version of Velocidi’s platform, read the full story from MarTech Advisor.