PR Resources

Get Started on Your PR Journey

At Lightspeed PR & Marketing, we're always working to add value to the consumer electronics and health tech industries. Here we've created resources for clients and potential clients as a starting place to better understand what we do and how it makes a difference.

See our results here

Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

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Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

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Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

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OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

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After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Read more

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Read more

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

Read more
Ohmnilabs

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Read more
Awards and Media

Here at Lightspeed we’re award winning!

Lightspeed in the news
October 18 2019

The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline

The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID

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April 26 2019

Houston Chronicle: Apple, Samsung stumble differently with hot products

Houston Chronicle interviewed Ethan about Samsung’s PR troubles

Full article
September 24 2020

Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace

Forbes interviewed Ethan about the impact of video communications on the workplace environment.

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Clients in the news
June 28 2022

Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

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