Public Relations 101
Public relations is the practice of managing perception. At its core, PR shapes how audiences view your company, its products, and its leaders.
Unlike advertising, which tells people what to think, PR earns credibility through trusted, independent voices—reporters, analysts, customers, and influencers. That credibility is what makes PR powerful. It creates awareness, strengthens reputation, and drives meaningful action.
HealthTech PR: What It Is, How It Works, and Why It Matters
HealthTech PR is public relations for healthcare technology companies. It focuses on shaping perception, building credibility, and creating trust with patients, providers, investors, regulators, and the media. The practice goes beyond advertising or promotion by earning recognition through trusted, independent sources—media outlets, industry analysts, thought leaders, and digital platforms—rather than relying on paid ads.
This matters across every corner of healthcare technology. From digital health to medical devices to telehealth, the approach is the same: credibility is what drives awareness, adoption, and long-term impact.
What Is Consumer Electronics Public Relations?
Consumer Electronics Public Relations ensures that the story of a brand or product is clear, credible, and delivered at the right time to the right audience. This guide explains what a consumer electronics PR agency does, why it matters, and how the core elements of a program work together to keep a brand visible in a fast-moving market.

Complete Guide to Tech Public Relations
Tech PR (technology public relations) is the strategic practice of managing how technology companies are perceived in the media and public. It goes far beyond press releases—modern tech PR shapes narratives across news outlets, social media, influencers, events, crisis response, and thought leadership.
If you're launching a new product, preparing for funding, or positioning for industry leadership, this guide outlines the essential types of PR that strengthen visibility, build trust, and support business growth in the technology space.

What’s the Difference Between PR and Advertising?
With this guide, you’ll learn the difference between PR and advertising. You’ll also get the chance to audit your marketing efforts for this year.

Understanding the 4Ps of Marketing
Use this worksheet to understand how the 4Ps apply to your business.
Innovation, Impact, and Insight
Use this worksheet to understand how your story fits into the 3Is.
Identifying your Audience
Think you know your audience? Use the flowchart and worksheet to check your knowledge or share your thought process with other teammates.
PR Measurement Tools
Want to evaluate PR ROI? First you’ll need to learn some more acronyms!
PR Budget Quiz
This interactive quiz will tally up your answers and provide insight into the different elements in a PR program, and the associated costs.
Where Public Relations Goes Wrong
And How to Make Sure it Doesn’t Happen to You.