PR Resources

Get Started on Your PR Journey

At Lightspeed PR & Marketing, we're always working to add value to the consumer electronics and health tech industries. Here we've created resources for clients and potential clients as a starting place to better understand what we do and how it makes a difference.

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Public Relations 101

Public relations is the practice of managing perception. At its core, PR shapes how audiences view your company, its products, and its leaders.

Unlike advertising, which tells people what to think, PR earns credibility through trusted, independent voices—reporters, analysts, customers, and influencers. That credibility is what makes PR powerful. It creates awareness, strengthens reputation, and drives meaningful action.

A person holding a tiny microelectrode array between their thumb and index finger, showcasing its small size.

HealthTech PR: What It Is, How It Works, and Why It Matters

HealthTech PR is public relations for healthcare technology companies. It focuses on shaping perception, building credibility, and creating trust with patients, providers, investors, regulators, and the media. The practice goes beyond advertising or promotion by earning recognition through trusted, independent sources—media outlets, industry analysts, thought leaders, and digital platforms—rather than relying on paid ads.

This matters across every corner of healthcare technology. From digital health to medical devices to telehealth, the approach is the same: credibility is what drives awareness, adoption, and long-term impact.

A close-up of the LightKeeper Pro tool being used on a Christmas tree, fixing a broken light bulb.

What Is Consumer Electronics Public Relations?

Consumer Electronics Public Relations ensures that the story of a brand or product is clear, credible, and delivered at the right time to the right audience. This guide explains what a consumer electronics PR agency does, why it matters, and how the core elements of a program work together to keep a brand visible in a fast-moving market.

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Complete Guide to Tech Public Relations

Tech PR (technology public relations) is the strategic practice of managing how technology companies are perceived in the media and public. It goes far beyond press releases—modern tech PR shapes narratives across news outlets, social media, influencers, events, crisis response, and thought leadership.

If you're launching a new product, preparing for funding, or positioning for industry leadership, this guide outlines the essential types of PR that strengthen visibility, build trust, and support business growth in the technology space.

What’s the Difference Between PR and Advertising?

With this guide, you’ll learn the difference between PR and advertising. You’ll also get the chance to audit your marketing efforts for this year.

Understanding the 4Ps of Marketing

Use this worksheet to understand how the 4Ps apply to your business.

Innovation, Impact, and Insight

Use this worksheet to understand how your story fits into the 3Is.

Identifying your Audience

Think you know your audience? Use the flowchart and worksheet to check your knowledge or share your thought process with other teammates.

PR Measurement Tools

Want to evaluate PR ROI? First you’ll need to learn some more acronyms!

PR Budget Quiz

This interactive quiz will tally up your answers and provide insight into the different elements in a PR program, and the associated costs.

Where Public Relations Goes Wrong

And How to Make Sure it Doesn’t Happen to You.

See our results here

Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

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Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

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Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

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OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Read more
A split-image of a man using the LightKeeper Pro on outdoor Christmas lights, showing a before-and-after scenario with a fixed and glowing string of lights.

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Read more
Bill Angrick, Co-Founder and CEO of Liquidity Services, sits on a stool in a warehouse, speaking during a CNBC interview.

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Read more
A person holding a tiny microelectrode array between their thumb and index finger, showcasing its small size.

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

Read more
A telepresence robot stands in a classroom while students sit at desks and write in their notebooks.

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

Read more
Awards and Media

Here at Lightspeed we’re award winning!

2021 CSR & Diversity Awards Finalist logo
The Sabre Awards North America Logo
PRNews Top Women in PR Awards Logo
2015 PR Daily's Media Relations Awards logo
2022 PR News PR Agency Elite Award logo
2017 Ragan & PR Daily's Ace Awards Industry Veteran Winner logo
Lightspeed in the news
October 18 2019

The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline

The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID

Full article
April 26 2019

Houston Chronicle: Apple, Samsung stumble differently with hot products

Houston Chronicle interviewed Ethan about Samsung’s PR troubles

Full article
September 24 2020

Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace

Forbes interviewed Ethan about the impact of video communications on the workplace environment.

Full article
Clients in the news
June 28 2022

Associated Press – Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days

Full article
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