PR Resources

Get Started on Your PR Journey

At Lightspeed PR & Marketing, we're always working to add value to the consumer electronics and health tech industries. Here we've created resources for clients and potential clients as a starting place to better understand what we do and how it makes a difference.

A person using a laptop with digital communication icons, such as messages and user interactions, floating around their hands.

Complete Guide to Tech Public Relations

Tech PR (technology public relations) is the strategic practice of managing how technology companies are perceived in the media and public. It goes far beyond press releases—modern tech PR shapes narratives across news outlets, social media, influencers, events, crisis response, and thought leadership.

If you're launching a new product, preparing for funding, or positioning for industry leadership, this guide outlines the essential types of PR that strengthen visibility, build trust, and support business growth in the technology space.

What’s the Difference Between PR and Advertising?

With this guide, you’ll learn the difference between PR and advertising. You’ll also get the chance to audit your marketing efforts for this year.

Understanding the 4Ps of Marketing

Use this worksheet to understand how the 4Ps apply to your business.

Innovation, Impact, and Insight

Use this worksheet to understand how your story fits into the 3Is.

Identifying your Audience

Think you know your audience? Use the flowchart and worksheet to check your knowledge or share your thought process with other teammates.

PR Measurement Tools

Want to evaluate PR ROI? First you’ll need to learn some more acronyms!

PR Budget Quiz

This interactive quiz will tally up your answers and provide insight into the different elements in a PR program, and the associated costs.

Where Public Relations Goes Wrong

And How to Make Sure it Doesn’t Happen to You.

View all success stories

See our results here

Ulta-Lit: Breathing New Life into a 20 Year-Old Brand – and Making it a Media Darling

After decades in the market, interest in a Christmas light gadget wasn’t shining as brightly. But a strategic twist on the company – and its founders – turned up the wattage on Ulta-Lit, making it one of the most talked-about products of the holiday season.

Liquidity Services: The Power of Earned Media

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

Blackrock Neurotech: The Cutting Edge of HealthTech – Translated for Everyone

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.

OhmniLabs: How to Win with a Robot? Make it More Human

OhmniLabs created a game-changing telepresence robot, but the media couldn’t understand its potential. A refreshed PR initiative changed the focus away from OhmniLabs’ tech and onto its use cases – captivating millions with the human stories behind the robot.

A split-image of a man using the LightKeeper Pro on outdoor Christmas lights, showing a before-and-after scenario with a fixed and glowing string of lights.

Bill Angrick, Co-Founder and CEO of Liquidity Services, sits on a stool in a warehouse, speaking during a CNBC interview.

Marketing alone for the launch of a new consumer service was missing the mark. After adding a PR strategy focused on earned media, interest went from nothing to deafening.

A person holding a tiny microelectrode array between their thumb and index finger, showcasing its small size.

Life-changing neurotech was being sidelined, and even dismissed as outdated. A cross-functional PR approach reshaped the story to capture attention from a wide-range of reporters -- and readers.