The meaning of Lightspeed

In Lightspeed PR by Ethan RasielLeave a Comment

Lightspeed PR has a nice ring to it. But more than that, I picked that name for a very specific reason.

Having come from several years on the client-side, I knew what was most important to clients. Not creativity, not quality, and not cost.

Those things are all critical – don’t get me wrong – but they are all trumped by SPEED. If you can deliver results quickly, are responsive and efficient, and can minimize layers of bureaucracy, you have a big advantage. An advantage that can make you indispensable.

Lightspeed PR was created with this philosophy in mind and based on the feedback we have received from our clients already, my instinct was correct.

Carrying over this nimble approach while we grow is going to be an ongoing challenge. but one I look forward to.

 – Ethan

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