There are five behaviors that PR can impact, Lightspeed PR & Marketing CEO Ethan Rasiel tells Doug Simon.
Rasiel puts those five behaviors under the acronym PIPAT (Purchase, Invest, Partner, Apply and Tell others).
"When we talk about purchase," Rasiel says, "it's all about creating a sense of urgency." That sense of urgency can come from a new version of a product, a discount, or a social imperative like saving the environment.
"The warehouse is run by Liquidity Services, a company that collects surplus and returned goods from major retailers like Target and Amazon and resells them, often for cents on the dollar. The facility opened in November and is operating at exceptionally high volumes for this time of year."
Julianne “JuJu” Taylor and Southern Living's Ivy Odom share their summer finds - including our client BlendJet!
Forbes interviewed Ethan about the impact of video communications on the workplace environment.
Liquidity Services Inc., LQDT 4.87, Xcess Limited, B-Stock LLC and other companies said they are seeing a glut of kitchen appliances, televisions, outdoor furniture and apparel that major chains are trying to clear out. In many cases, the liquidators are picking up pallets at the ports or from a warehouse without the goods ever hitting store shelves and are selling the items to smaller retailers and individuals who resell them online.
Houston Chronicle interviewed Ethan about Samsung’s PR troubles
The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID
Record Set for Implantable Brain Tech: Blackrock Neurotech Celebrates 30,000 Patient Days