Lightspeed PR/M is honored to be recognized as a Gold Best in Biz Award winner in the "PR Campaign of the Year" category for our client Blackrock Neurotech.
Lightspeed PR/M Wins GOLD Best in Biz Award!
Lightspeed PR/M Is a Platinum PR Award Winner!
Lightspeed PR/M is honored to be the recipient of a Platinum PR Award in the "on a shoestring" category for our client Ultalit. See a case history on this client here: https://lightspeedpr.com/stories/ultralit/.
Ethan Rasiel interviewed by O’Dwyer’s about impactful PR Behaviors
There are five behaviors that PR can impact, Lightspeed PR & Marketing CEO Ethan Rasiel tells Doug Simon.
Rasiel puts those five behaviors under the acronym PIPAT (Purchase, Invest, Partner, Apply and Tell others).
"When we talk about purchase," Rasiel says, "it's all about creating a sense of urgency." That sense of urgency can come from a new version of a product, a discount, or a social imperative like saving the environment.
Forbes: Serendipity Lost: Bringing More Pizazz Into The Virtual Workplace
Forbes interviewed Ethan about the impact of video communications on the workplace environment.
Houston Chronicle: Apple, Samsung stumble differently with hot products
Houston Chronicle interviewed Ethan about Samsung’s PR troubles
The Los Angeles Times: Ignore this Real ID story at your peril as the clock ticks toward the deadline
The Los Angeles Times interviewed Ethan about communicating the importance of getting a Real ID