Erin Steed is accomplished PR, digital communications and social media strategist, as well as a writer and public speaker. Erin brings extensive TV news experience to her PR work and approaches pitches with an insiders understanding of how newsrooms function and what journalists really want. Erin’s work in social media began at its inception, and she was able to fluidly transition her extensive news background and PR experience to encompass the voice brands rely on to grow their audiences and their impact in the digital world.
Erin earned Journalism and Political Science degrees from Texas Tech University and spent 15 years as an on-air TV news anchor and reporter. During that tenure she covered all of George W. Bush’s elections and traveled regularly under security clearance with the Bush family during his time as Texas Governor. Erin has covered historic hurricanes, interviewed three sitting U.S. Presidents and traveled extensively, reporting live from the scenes of breaking news around the country at both the local and network level.
In her PR work, Erin has led campaigns for brands in entertainment, technology, fintech, politics, healthcare and wealth management, as well as pro-bono work for non-profits focused on children’s needs and service dogs. Erin was instrumental in leading the PR campaign for KnoWhat2Do, a FEMA-funded emergency preparedness plan protecting 16 million people across North Central Texas. Erin has done work for the cities of Dallas, Fort Worth and Frisco, Texas, as well as American Airlines, ESPN and NBC Sports. Erin has also worked as a producer for eight seasons on the CMT reality show about the Dallas Cowboys Cheerleaders, DCC: Making the Team.
Erin has served for more than a decade as a member of the National Professional Advisory Board for the Texas Tech University College of Media and Communication Studies. Erin also serves on the board of Will Rock for Food, benefiting the North Texas Food Bank which provides food more than 72 million meals each year across the Dallas-Fort Worth Metroplex.