Sarah Thorson

Sarah Thorson is a public relations expert with two decades of agency and in-house experience. Specializing in B2C and B2B communication initiatives, her expertise spans from consumer products to artificial intelligence. Sarah’s work in the beauty industry particularly shines through her notable engagement with Willie Nelson’s CBD line, Willie’s Remedy. In the B2B realm, she has made her mark by collaborating with Red Points, a fraud detection platform designed to identify counterfeit beauty products sold online. Leveraging her deep understanding of the media landscape and wide network, she consistently secures national and industry-specific coverage. Sarah’s also a skilled spokesperson, with notable appearances on Good Morning America and The Today Show.