Amanda Proscia

Amanda is a master corporate storyteller with experience in-house at American Express and agency-side at Burson-Marsteller. She specializes in executive, employee and issues communications, helping clients articulate messages that make a difference.

From 2008 to 2013, Amanda was a part of the corporate communications team at American Express where she managed executive, employee and issues communications for a major division of the company.

Previously, she spent 15 years building expertise in public affairs, corporate social responsibility and branding with agencies such as Burson-Marsteller and Interbrand in New York, and Podesta Associates in Washington, D.C.

Amanda has also served as lead writer for many of her client teams, spearheading message and content development within a wide range of industries. Her work has included speechwriting for Fortune 50 companies and ghost writing articles, blogs and presentations for senior executives and political leaders.

As a co-founder of Lightspeed Public Relations, Amanda’s clients benefit from her experience in developing and managing communications that support the full spectrum of their business.

Amanda graduated from Gettysburg College with a degree in English and Art. She has a passion for creative writing and illustrating and has had her work performed in off-Broadway theaters in New York City. Amanda is based in Hoboken, NJ.

Published Work & Media Appearances

Book

• PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image
  In PR Confidential, Amanda Proscia answers the toughest questions about public relations with wit and wisdom—offering insider tips to help you get real results from your PR efforts. Available as a free download on our website: Download the book

Published Articles

• CEOWorld Magazine
  PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image
  Amanda discusses her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image”.

• PR News
  The PR Industry’s PR Problem
  Amanda shares how public relations professionals can better articulate their value, elevate the industry, and set clear expectations with clients.

Podcast Appearances

• The Agency Blueprint
  Making Your Agency Newsworthy with Amanda Proscia & Mickie Kennedy
  Amanda Proscia & Mickie Kennedy discuss PR and how to make press releases newsworthy.

• The Business Storytelling Podcast
  The Art of Earned Media Coverage: Insights from a PR Veteran
  Amanda talks about what earned media is, why it matters, and how to get it.

• The Elite Entrepreneurs Podcast
  Unleashing Potential at Lightspeed in Tech PR and Marketing
  Amanda shares how she built a high-performing remote team and scaled Lightspeed PR and Marketing into a tech PR success story.

• Health, Wealthy & Smart
  Amanda Proscia: PR Confidential: Insider Tips for Creating a Powerful Public Image
  Amanda shares how business owners can confidently use PR to boost visibility and success—no experience required.

• Med Tech Gurus
  Getting Market Buzz
  Amanda shares storytelling strategies for a successful med tech launch—engaging investors, KOLs, and customers alike.

• Money Matters TV!
  The Value of Proper PR Presentations for Business
  Amanda joins Mike Dever and Jeff Watkinson to share how strong PR presentations can elevate business credibility and visibility.

• On Brand with Nick Westergaard
  Holiday PR Tips for Brands from Amanda Proscia
  Amanda shares insights on corporate storytelling, innovation, and how brands can refresh their holiday marketing for real impact.

• The Pitching Powerhouse Podcast
  How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia
  Amanda shares how business leaders can harness the power of public relations to drive innovation and visibility.

• PR360
  2024: The Year in Thought Leadership – PR360
  Amanda joins PR360 alongside top PR voices to share actionable tips on thought leadership and how to express bold, effective ideas heading into 2025.
• PR Confidential’ with Amanda Proscia of Lightspeed PR
  Amanda dives into PR Confidential, sharing what sparked the book, how the “Three I’s” formula helps identify newsworthy angles, and how to maximize your PR investment.

• PR Patter with Julie Livingston
  Creating a Powerful Public Image (feat. Amanda Proscia)
  Amanda breaks down what PR is—and isn’t—why some companies may not be ready for it, and the “Three I’s” formula for spotting newsworthy angles.

• PRessing On in Public Relations
  PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image With Author Amanda Proscia
  Amanda shares insights from PR Confidential—her no-nonsense guide to building a powerful public image and understanding the real value of PR.

• The Public Relations Podcast
  How to ensure reporters come to an event
  Amanda shares quick, expert tips on attracting media to events—covering how to craft compelling stories, secure coverage, and engage journalists in the growing virtual reality space.
• How to use timing for impactful PR
  Amanda unpacks key PR lessons—from TikTok’s rise as Gen Z’s go-to search engine to crisis communication insights from Sam Altman’s exit and return at OpenAI.

• The Rest Is…PR
  The Rest Is…PR Confidential & Demystifying PR (With Amanda Proscia)
  Amanda joins Jacki and Lyle for an insightful conversation on demystifying public relations, why she wrote PR Confidential in a “Dear Abby” style, and what businesses need to understand before diving into PR.

• Success Made to Last
  Success Author’s Corner with Amanda Proscia, PR Confidential
  Amanda joins Rick Tocquigny to explore how the right story drives the right results—sharing five tips for unlocking your company narrative, examples of strong storytelling strategies, and a breakdown of Amazon’s viral sledding ad.

• The WordBirds Podcast with Chris Willis
  Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging
  Amanda reveals how brands can cut through the noise with newsworthy messaging, the “Three I’s” method for media coverage, and why PR deserves a seat at every marketing table.

Past Speaking Engagements

• Augmented World Expo
  AWE Talks: The Art of PR in XR
  Ethan and Amanda share expert strategies to help XR companies break into top-tier media, navigate global PR challenges, and build a U.S.-focused press strategy that drives real results.