Our client D2L’s Co-Founder and Chief Strategy Officer Jeremy Auger recently sat down with Bloomberg TV Canada’s Amanda Lang. Auger told Lang that his education technology firm credits much of its market-leading position to the power of its intellectual property.
Lang and Auger discussed how crucial intellectual property protection is to a company’s success. The average S&P 500 firm has roughly 87 percent of its market value tied to intangible assets such as IP, according to merchant bank Ocean TOMO.
Watch the full segment above or click here to view in on Bloomberg TV Canada.