Krux, a data management platform (DMP), hired Lightspeed PR to raise its profile as the market for its technology ripened in 2015. The goal was to develop and execute a robust branding and media relations campaign to attract potential buyers.
Lightspeed developed a strategic messaging platform for both corporate/enterprise and media communications outreach. That foundational messaging allowed Lightspeed to expand its scope into varied thought leadership initiatives that differentiated Krux from competitors in a crowded field. In addition, Lightspeed set upon a strategic course to educate the media, company stakeholders and the industry about the emergence of data-driven marketing as well as spotlighting Krux’s leadership.
Lightspeed secured four speaking opportunities at the OMMA Programmatic Insider Summit (twice), OMMA@AdvertisingWeek and the iMedia Breakthrough Summit, placed contributed articles in target publications including Ad Age and The Drum, and consistently delivered customer stories to important ad/marketing outlets such as Adweek and AdExchanger. As a result, Krux appeared in over 100 original articles during the engagement. Lightspeed’s success led the client to achieve their ultimate goal of being acquired by Salesforce, to great fanfare, in November 2016.