Inside AARP’s Startup Incubator

In Client News by Ethan Rasiel

Lightspeed PR client AARP has a startup incubator. Really! About a year ago, AARP launched Hatchery in NYC’s Chinatown. The Hatchery looks just like your standard startup office. While the Hatchery startups …

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Techaeris Reviews iHome Zenergy

In Client News by Ethan Rasiel

Techaeris recently reviewed our client iHome’s Zenergy bedside sleep therapy machine. Techaeris’ Jason Bouwmeester said the Zenergy, which has both color light and sound therapy, made it easier to wake up. Color …

McGraw-Hill Connect Gets D2L Brightspace Integration

In Client News by Ethan Rasiel

D2L’s Brightspace LMS now has direct integration with McGraw-Hill’s homework management and e-learning tool, Connect. McGraw-Hill Connect offers adaptive learning tools and analytics and is designed to help students study …

Marketers: Avoid These Data Assumptions

In Client News by Ethan Rasiel

David Dunne, CEO of Lightspeed PR client Velocidi, shared 5 data assumptions that marketers should avoid in his guest post for ChiefMarTec.com. Dunne starts out by explaining, “Marketers using data to …

NextCapital Helps New Hires Fit In

In Client News by Ethan Rasiel

Culture matters to Lightspeed PR client NextCapital. That’s why the company was recognized by Built In Chicago because how it finds employees who embody the culture, making sure new hires fit right …