Workato’s Bhaskar Roy Discusses Evolving Enterprise Communications

In Client News by Ethan Rasiel

Bhaskar Roy, VP of Growth at Lightspeed PR client Workato, discussed the evolving world of enterprise communications in his Business 2 Community column.

Roy writes that, “Talking on the phone has long been an important part of doing business, but today enterprise communications no longer means dialing a number and chatting with a customer service representative sitting in a call center.”

He explains that, not only have the methods that customers use to communicate with a company increased, but how customer services teams are run has also changed. Customer service reps may be working remotely from home or in an office operating in a different country from the company headquarters. Despite these changes and challenges, customers still expect a unified, multi-channel experience.

Roy brings up a couple of important statistics to drive this point home. According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by the year 2020. And, companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies according to a study by Aberdeen Group Inc.

To read more about Roy’s viewpoint and predictions for the future, check out the full article in Business 2 Community.

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Techaeris Reviews iHome Zenergy

In Client News by Ethan Rasiel

Techaeris recently reviewed our client iHome’s Zenergy bedside sleep therapy machine. Techaeris’ Jason Bouwmeester said the Zenergy, which has both color light and sound therapy, made it easier to wake up.


Color light therapy simulates wavelengths which trigger subtle biological responses which can help improve sleep, energy, and mood. Sound therapy, on the other hand, uses pre-recorded and engineered sounds to cancel out distractions and allow your mind to calm. Zenergy uses both features with the goal of easing people to sleep and helping them wake up refreshed.

“I definitely noticed a difference in waking up — for the positive — when using the iHome Zenergy,” Bouwmeester said. “If you’re looking for a bedside unit that combines light therapy, sound therapy, alarm clocks, Bluetooth streaming, and USB charging, the Zenergy is a solid choice.”

You can also download the iHome Zenergy app which allows you to control the Zenergy Bedside Sleep Therapy Machine from your phone instead of the buttons on top of it. Click here for the full Techaeris review.

McGraw-Hill Connect Gets D2L Brightspace Integration

In Client News by Ethan Rasiel

D2L’s Brightspace LMS now has direct integration with McGraw-Hill’s homework management and e-learning tool, Connect.

McGraw-Hill Connect offers adaptive learning tools and analytics and is designed to help students study and complete homework assignments. The integration with D2L is made possible using IMS Global Learning Consortium’s Learning Tools Interoperability standard.

The integration with Brightspace will enable grades to be automatically synced in its gradebook so they are always up-to-date. It will also allow links to Connect assignments to be placed within Brightspace, making assignments easier to navigate and access for students.

To learn more about the integration, read the full story from Campus Technology.

Marketers: Avoid These Data Assumptions

In Client News by Ethan Rasiel

David Dunne, CEO of Lightspeed PR client Velocidi, shared 5 data assumptions that marketers should avoid in his guest post for

Dunne starts out by explaining, “Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017.”

He believes brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. But, first, they must remoce the perceived barriers to entry for working with data.

In order to maximize the value of marketing data, he lays out five assumptions marketing leaders should avoid. To get Dunne’s tips, read the full story from

NextCapital Helps New Hires Fit In

In Client News by Ethan Rasiel

Culture matters to Lightspeed PR client NextCapital. That’s why the company was recognized by Built In Chicago because how it finds employees who embody the culture, making sure new hires fit right in.

NextCapital employee experience manager Sloane Larson-Shidler told Built In Chicago that they provide a unique, laid-back culture focused on collaborative efforts and creative ideas to provide the best product possible for our partners, while also having fun along the way.

Larson-Shidler said NextCapital “looks for candidates who have a passion for learning and challenging themselves”. Naturally, they look for employees who have come from a software background because they usually have less of a learning curve while onboarding. And, creativity is a must.

To learn more about the company culture at NextCapital and other top Chicago employers, click here to read the full story.

iHome SmartPlugs “Easy Entree Into The Smart Home”

In Client News by Ethan Rasiel

TechHive’s Glenn Fleishman says the SP6 and iSP8 SmartPlug from Lightspeed PR client iHome “push a lot of the right buttons”.

Why? Well, their horizontal oblong form factor allows another plug to fit in above or below in a conventional two-outlet fixture. And, you can even plug two SmartPlug units into the same fixture without a squeeze.

TechHive also applauded the SmartPlugs’ own account-based remote access and management. Fleishman add that “it’s very easy to set up, avoiding a complicated dance of Wi-Fi network swapping required for competing devices”.

Click here to read all the reasons why TechHive gave the the SP6 and iSP8 SmartPlug high praise.

CNBC Names D2L LMS Leader

In Client News by Ethan Rasiel

CNBC recently reported that tech giants are transforming education. And, among those innovators, is our client D2L.

CNBC says learning management systems are already a $5.2 billion industry, and they are projected to grow to $16 billion in four years. Schools, corporate organizations and academic institutes all have an increasing demand for the latest learning technology including gamification and virtual reality.

So, why did CNBC name D2L an industry leader? Well, its Brightspace software platform incorporates big data to help teachers manage their teaching as well as messaging and grading. And, the platform is used by more than 700 clients and 8 million students including about half of K–12 and higher-education institutions in Canada.

To learn more about the future of education technology, read the full story from CNBC.

Munchery Meal Delivery Is The Healthier Takeout

In Uncategorized by Ethan Rasiel

Organic Authority did a three-part series examining how to reduce your dependence on grocery shopping. Their final story in the series looked at “the wonderful world of meal delivery services”. And, as Organic Authority explained, not all meal delivery services are created alike. One of the services they focused on was Lightspeed PR client Munchery.

Organic Authority applauded Munchery for paying special attention to ingredients, and trying to source organic and local.

“We source as much as possible from the best local food vendors,” James Beriker, Munchery CEO, told Organic Authority. “Our chefs and culinary teams are dialed into their respective local ecosystems, and we are always evaluating new sources of fresh, natural ingredients.”


To read the full review and learn more about Munchery, click here for the Organic Authority story.

Forbes Features AARP Making a Splash at Consumer Electronics Show

In Client News, Lightspeed PR by Ethan Rasiel

Lightspeed client, AARP, generates competition and innovation this week in Las Vegas at the Consumer Electronics Show. Jody Holtzman, Senior Vice President, Market Innovation says there are 106 million people in the U.S. over the age of 50 with trillions of dollars to spend. AARP is asking one question to the technology and consumer electronics market: “What’s your strategy for 50 plus?”


Read More Here.