Integration: What Is It? Why Do You Need It? How Do You Get It?

In Client News by Ethan Rasiel

 

Integration is a word marketers all know, but perhaps don’t understand exactly what it means. Especially because the way companies can integrate their cloud apps has changed greatly over the past few years. In his Martech Advisor column, Bhaskar Roy, VP of Growth for Lightspeed PR client Workato, makes integration understandable.

First, Roy defines integration. He says, “At its core, integration is about making different apps and systems work together: by allowing them to share data, by orchestrating the business processes that cut across them, and by coordinating how employees work across the growing number of apps.”

Then, Roy clears up the burning question- WHY do we need integration. Roy says this all stems from the fact that there are just too many apps and that, without integration, you can’t have optimal productivity or full view of customer.

Finally, he explains how to get started with integration. For Roy’s tips on choosing the right integration platform, read the full piece in Martech Advisor.

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New Tools For Back To School

In Client News by Ethan Rasiel

 

Tech & Learning included our client D2L’s Brightspace for K-12 in its August roundup of “What’s New: New Tools for School”.

 

D2L recently announced their summer update for Brightspace for K-12, an upgrade to its blended learning solution that provides an engaging experience for all students. With this release, D2L extends the classroom by offering a new Activity Feed, standards-aligned lessons, a parent engagement experience, complete mobility, and third-party

integrations with platforms like Google Drive, YouTube, and Office 365. In addition to traditional subject matters, children can learn 21st-century skills such as creativity, communication, and teamwork for lifelong benefit.

To learn more about the updates to Brightspace and the other cool tools available for back to school, read the full story from Tech & Learning.

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