D2L Provides New Ways For Students To Communicate

In Client News by Ethan Rasiel


Our client is D2L has changed the way students and teachers at the District School Board of Niagara communicate and work together.

EdScoop reports that the District School Board of Niagara has been using D2L’s Brightspace LMS with great success. Robert Dunlop, a blended-learning resource teacher and member of the IT4Learning Team at DSBN, said students in K-12 log into D2L “as their hub for everything.”

“Students used to get frustrated with navigation, getting to certain sites in weird convoluted ways to handle folders in Dropbox,” Dunlop explained. “Now, with D2L, we take out all that navigation and replace it with pedagogy. That allows us to do more small-group instruction and feedback, and it really changes the efficiency.”

Students are also able to keep in touch with parents through the LMS, and the district is rolling out a new parent portal in September.

To learn more about how D2L is helping school districts like DSBN, read the full story from EdScoop.

And, for more information on how we help clients like D2L secure top placements, click here to email us.

Techaeris Reviews iHome’s Bluetooth Latern

In Client News by Ethan Rasiel

Techaeris’ Jason Bouwmeester gave our client iHome’s new IBT91 Bluetooth lantern and speaker high marks for performance, battery life, ease of use and design.

This innovative device is essentially combines a powerful lantern with a. Bluetooth speaker. The multi-purpose LED lantern has different modes and brightness levels. “The light was nice and bright at on high, very sufficient at the middle setting, and makes for a pretty decent night light in low mode which has an orange-ish hue, Bouwmeester said. “Hazard mode worked as one would think and the lantern flashes red when this mode is used.”

As far as the speakers, Bouwmeester said, “even at high volumes the sound was pretty clear and crisp”. You can also install the Melody app, connect your iHeartRadio or Spotify Premium account to it, and control your music using voice commands.

To learn more about iHome’s new musical lantern, read the full review from Teachaeris.

And to see how we help our clients secure top reviews, click here to email us.

Marketing Data Challenges

In Client News by Ethan Rasiel

Marketing data has seen exceptional growth in 2017, creating complexity for CMOs who are trying to sort through the volume, to uncover valuable insights. In his latest column for MarTech Advisor, our client Velocidi’s co-founder and CEO, David Dunne details how marketers can use technology to speed analysis and allow for faster, data-driven decisions. Decisions that ultimately impact marketing campaign performance in a positive way.

Dunne explains that, “Marketing data sources and volume are growing at an exponential rate, making it increasingly difficult for marketers to extract timely, actionable insights that drive sales. More than 30 percent of marketers attribute wasted time on data to ‘too many data sources’.”

Dunne takes a look at the challenges some leading agencies and brands face, and identified three things marketers can do to achieve better performance with their data in his column:

  • Put The Right Technology In Place
  • Point The Organization In The Right Direction
  • Compete To Win

For more details on how to execute these three steps, read the full story from MarTech Advisor.

And to learn how Lightspeed PR helps to secure opportunities like this for our clients, click here to email us.

Velocidi Delivers Actionable Marketing Insights

In Client News by Ethan Rasiel

Brands and agencies are contending with an ever-increasing volume and complexity of marketing data, making it more difficult than ever to arrive at valuable marketing insights that can impact business goals.  Marketers are wasting valuable time and missing insights from their data.

To solve this problem, our client Velocidi – a marketing intelligence software company – is integrating new artificial intelligence (AI) tools into its flagship marketing intelligence platform. Inside Big Data reports that this new integration will quickly and easily provide actionable insights for all marketers – whether they are data science experts or not.

“Unfortunately, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. We set out to deliver what marketers truly need – a platform powered by real artificial intelligence that is easy to use, both for those with and without data science expertise,” said David Dunne, founder and CEO of Velocidi. “Our team has managed to democratize and accelerate access to insights so that all marketers have more time to focus on strategic decisions.”

Velocidi’s new AI-powered platform is accessed through a simple and elegant user interface that allows marketers to clearly see the trends and relationships in their data that are most important to their campaigns. To learn more about the technology, read the full story from Inside Big Data.


iHome Retools Radio To Be Echo Dot-Friendly

In Client News by Ethan Rasiel

Are you a fan of Amazon’s Echo devices? Do you have Echo Dots around my house? Well, iHome Audio has introduced a new product designed to augment the Dot with stereo speakers and a digital clock.

The iHome iAVS1 Bedside Stereo Speaker System for Amazon Echo Dot ($70, www.ihome.com) is the first product from iHome Audio made just for the Dot.

Jim Rossman from the Dallas News is a self-proclaimed fan of Amazon’s Echo devices. He recently tested iHome’s new speaker system for the Dot. His conclusion: “Your Dot will sound better, and it is great looking.”

The “smart-looking” unit is free of the typical volume and snooze buttons that other iHome clock radios have because all of those functions are controlled by your voice through Alexa.

Read the full story from Dallas News to see why Rossman calls the iAVS1 a “welcome enhancement”.

AWE Comes To Europe

In Client News by Ethan Rasiel

AWE (Augmented World Expo), the world’s largest conference and expo dedicated to augmented reality is returning to Europe October 19-20, 2017 at the MOC in Munich, Germany. 1,500 professionals including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity are expected to come together to learn, inspire, partner, and experience first hand the most exciting industry of our times.

AR and VR are bringing superpowers to the people and this year AWE is on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.

This is the 2nd year AWE will be held in Europe. The 2-day event will have 100+ speakers and 100+ exhibitors. Currently, AWE is looking for some amazing speakers and exhibitors to join the fun – click here to learn more and submit a talk.

AWE takes place in three locations around the world each year: California, USA, Munich, Germany and Beijing, China.

The 3-day event in the US has been going on for 8 years, and boasts over 5,000 attendees, 200 speakers, 5 speaker tracks and 200+ exhibitors.

To see highlights from last year’s AWE in Europe, click here.

Lightspeed is proud to be handling the PR for AWE Europe. If you are a member of the media and would like a press pass or more information, click here.

Workato Announces $10m Series A

In Client News by Ethan Rasiel

July was a big month for our client Workato! The startup announced a $10 million Series A, and the latest release of its workflow automation platform dubbed ‘Turing.’

Tech Crunch reports that the round was led by Storm Ventures with participation from strategic investors Salesforce Ventures and Workday Ventures. The four year old company has now raised a total of $16 million.

Workato helps companies simplify workflow integrations by automating when possible the connections between various SaaS applications and APIs. You can see why Salesforce and Workday saw fit to invest in them in that context.

One of the attractions of SaaS applications is the ability to self serve, but when it comes to building connections or workflows between applications, things get a bit more complicated. Typically that requires a trip to IT to create even simple connections across tools, says Workato CEO Vijay Tella.

Workato’s product is being used at over 21,000 organizations including Box, IBM, Cisco, Ideo and Credo.

To learn more about how we support our client’s major announcements, click here to email Lightspeed PR.

Integration: What Is It? Why Do You Need It? How Do You Get It?

In Client News by Ethan Rasiel


Integration is a word marketers all know, but perhaps don’t understand exactly what it means. Especially because the way companies can integrate their cloud apps has changed greatly over the past few years. In his Martech Advisor column, Bhaskar Roy, VP of Growth for Lightspeed PR client Workato, makes integration understandable.

First, Roy defines integration. He says, “At its core, integration is about making different apps and systems work together: by allowing them to share data, by orchestrating the business processes that cut across them, and by coordinating how employees work across the growing number of apps.”

Then, Roy clears up the burning question- WHY do we need integration. Roy says this all stems from the fact that there are just too many apps and that, without integration, you can’t have optimal productivity or full view of customer.

Finally, he explains how to get started with integration. For Roy’s tips on choosing the right integration platform, read the full piece in Martech Advisor.

Want to learn more about how Lightspeed PR helps clients place contributed content? Click here to email us!

New Tools For Back To School

In Client News by Ethan Rasiel


Tech & Learning included our client D2L’s Brightspace for K-12 in its August roundup of “What’s New: New Tools for School”.


D2L recently announced their summer update for Brightspace for K-12, an upgrade to its blended learning solution that provides an engaging experience for all students. With this release, D2L extends the classroom by offering a new Activity Feed, standards-aligned lessons, a parent engagement experience, complete mobility, and third-party

integrations with platforms like Google Drive, YouTube, and Office 365. In addition to traditional subject matters, children can learn 21st-century skills such as creativity, communication, and teamwork for lifelong benefit.

To learn more about the updates to Brightspace and the other cool tools available for back to school, read the full story from Tech & Learning.

And, to see how we keep our clients in the headlines, click here to chat with us.