Velocidi Delivers Actionable Marketing Insights

In Client News by Ethan Rasiel

Brands and agencies are contending with an ever-increasing volume and complexity of marketing data, making it more difficult than ever to arrive at valuable marketing insights that can impact business goals.  Marketers are wasting valuable time and missing insights from their data.

To solve this problem, our client Velocidi – a marketing intelligence software company – is integrating new artificial intelligence (AI) tools into its flagship marketing intelligence platform. Inside Big Data reports that this new integration will quickly and easily provide actionable insights for all marketers – whether they are data science experts or not.

“Unfortunately, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. We set out to deliver what marketers truly need – a platform powered by real artificial intelligence that is easy to use, both for those with and without data science expertise,” said David Dunne, founder and CEO of Velocidi. “Our team has managed to democratize and accelerate access to insights so that all marketers have more time to focus on strategic decisions.”

Velocidi’s new AI-powered platform is accessed through a simple and elegant user interface that allows marketers to clearly see the trends and relationships in their data that are most important to their campaigns. To learn more about the technology, read the full story from Inside Big Data.


iHome Retools Radio To Be Echo Dot-Friendly

In Client News by Ethan Rasiel

Are you a fan of Amazon’s Echo devices? Do you have Echo Dots around my house? Well, iHome Audio has introduced a new product designed to augment the Dot with stereo speakers and a digital clock.

The iHome iAVS1 Bedside Stereo Speaker System for Amazon Echo Dot ($70, is the first product from iHome Audio made just for the Dot.

Jim Rossman from the Dallas News is a self-proclaimed fan of Amazon’s Echo devices. He recently tested iHome’s new speaker system for the Dot. His conclusion: “Your Dot will sound better, and it is great looking.”

The “smart-looking” unit is free of the typical volume and snooze buttons that other iHome clock radios have because all of those functions are controlled by your voice through Alexa.

Read the full story from Dallas News to see why Rossman calls the iAVS1 a “welcome enhancement”.

AWE Comes To Europe

In Client News by Ethan Rasiel

AWE (Augmented World Expo), the world’s largest conference and expo dedicated to augmented reality is returning to Europe October 19-20, 2017 at the MOC in Munich, Germany. 1,500 professionals including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity are expected to come together to learn, inspire, partner, and experience first hand the most exciting industry of our times.

AR and VR are bringing superpowers to the people and this year AWE is on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.

This is the 2nd year AWE will be held in Europe. The 2-day event will have 100+ speakers and 100+ exhibitors. Currently, AWE is looking for some amazing speakers and exhibitors to join the fun – click here to learn more and submit a talk.

AWE takes place in three locations around the world each year: California, USA, Munich, Germany and Beijing, China.

The 3-day event in the US has been going on for 8 years, and boasts over 5,000 attendees, 200 speakers, 5 speaker tracks and 200+ exhibitors.

To see highlights from last year’s AWE in Europe, click here.

Lightspeed is proud to be handling the PR for AWE Europe. If you are a member of the media and would like a press pass or more information, click here.

Workato Announces $10m Series A

In Client News by Ethan Rasiel

July was a big month for our client Workato! The startup announced a $10 million Series A, and the latest release of its workflow automation platform dubbed ‘Turing.’

Tech Crunch reports that the round was led by Storm Ventures with participation from strategic investors Salesforce Ventures and Workday Ventures. The four year old company has now raised a total of $16 million.

Workato helps companies simplify workflow integrations by automating when possible the connections between various SaaS applications and APIs. You can see why Salesforce and Workday saw fit to invest in them in that context.

One of the attractions of SaaS applications is the ability to self serve, but when it comes to building connections or workflows between applications, things get a bit more complicated. Typically that requires a trip to IT to create even simple connections across tools, says Workato CEO Vijay Tella.

Workato’s product is being used at over 21,000 organizations including Box, IBM, Cisco, Ideo and Credo.

To learn more about how we support our client’s major announcements, click here to email Lightspeed PR.

Integration: What Is It? Why Do You Need It? How Do You Get It?

In Client News by Ethan Rasiel


Integration is a word marketers all know, but perhaps don’t understand exactly what it means. Especially because the way companies can integrate their cloud apps has changed greatly over the past few years. In his Martech Advisor column, Bhaskar Roy, VP of Growth for Lightspeed PR client Workato, makes integration understandable.

First, Roy defines integration. He says, “At its core, integration is about making different apps and systems work together: by allowing them to share data, by orchestrating the business processes that cut across them, and by coordinating how employees work across the growing number of apps.”

Then, Roy clears up the burning question- WHY do we need integration. Roy says this all stems from the fact that there are just too many apps and that, without integration, you can’t have optimal productivity or full view of customer.

Finally, he explains how to get started with integration. For Roy’s tips on choosing the right integration platform, read the full piece in Martech Advisor.

Want to learn more about how Lightspeed PR helps clients place contributed content? Click here to email us!

New Tools For Back To School

In Client News by Ethan Rasiel


Tech & Learning included our client D2L’s Brightspace for K-12 in its August roundup of “What’s New: New Tools for School”.


D2L recently announced their summer update for Brightspace for K-12, an upgrade to its blended learning solution that provides an engaging experience for all students. With this release, D2L extends the classroom by offering a new Activity Feed, standards-aligned lessons, a parent engagement experience, complete mobility, and third-party

integrations with platforms like Google Drive, YouTube, and Office 365. In addition to traditional subject matters, children can learn 21st-century skills such as creativity, communication, and teamwork for lifelong benefit.

To learn more about the updates to Brightspace and the other cool tools available for back to school, read the full story from Tech & Learning.

And, to see how we keep our clients in the headlines, click here to chat with us.