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Is Something Missing From Your Company Culture?

In Lightspeed PR by Ethan Rasiel

What makes a company culture work isn’t always visible.  Anne Marie Kilgallon, the Vice President of Enterprise, Strategy & Innovation for our client AARP, recently wrote an insightful piece for Inc. to help people figure out what’s missing from their company culture.

Kilgallon explains, “We all understand how important it is to have a strong culture in a strong work environment. Yet sometimes company culture can be hard to define, and even harder to influence.”

She explained that, like an iceberg, 90 percent of the behaviors and values that determine company culture is actually below the surface. This can make it hard to figure out what the problems with a company culture may be.

“It’s why a company can sink if it doesn’t heed cultural problems,” Kilgallon says. “The bottom of the iceberg is what makes or breaks companies.”

Concerned about your company culture? Read the full story in Inc. to find out Kilgallon’s three key questions every company needs to ask itself.

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Mommy Nearest Names Munchery “Must Have App” For Parents

In Lightspeed PR by Ethan Rasiel



Mommy Nearest, a news outlet targeted at Bay Area parents, rounded up the eight apps that every parent needs to download on their phone. They focused on apps that help to ease the chaos for moms and dads, including parking apps, prescription deliveries, groceries and meals.

In the meal category, Mommy Nearest chose Lightspeed PR client Munchery as their pick.

Mommy Nearest said they enjoyed Munchery for the “diverse selection of pre-made dishes” and variety of  “dinner kits that boast 15-minute cook times”. They also enjoyed the fact that the menu items are constantly changing and that “you can order the day before to get a discount or the day of while supplies last”. And, of course, Munchery’s kids meals were a huge perk for parents.

To read the full review and roundup, check out the full story from Mommy Nearest.’s ROX Reinvents Feature Delivery for Mobile Apps

In Client News by Ethan Rasiel


Lightspeed client had its new ROX technology featured in TechCrunch. ROX allows developers to selectively roll out new features in their apps to subsets of users before deploying them the wider user base.

Previously, had developed technology that allowed mobile app developers to update their apps without having to go through the App Store approval process. But, after Apple cracked down on apps using its software, developed ROX.

To learn more about’s history and its new technology, click here to read the full story from TechCrunch.

What You Must Know About “Flipped Learning”

In Client News by Ethan Rasiel

John Baker, President and Chief Executive Officer of D2L, one of Lightspeed PR’s clients, co-wrote a piece for Forbes about the pros and cons of “flipped learning”. You can read the full story by clicking here.

So, what exactly is flipped learning? In a flipped classroom, classroom time is used for collaborative activities like discussions, hands-on explorations of concepts and problem-solving experiences instead of lectures. Lectures can easily be viewed at home via video.


More and more educators are using flipped learning. And Baker explains in the Forbes article that this style of teaching can lead to increased and better interaction between teachers and students, reduced student stress and higher student achievement scores.

However, he does caution that “flipped learning isn’t the holy grail and needs to evolve beyond a one-size-fits-all solution”.

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Velocidi’s New Platform Makes Marketing Data Silos Obsolete

In Client News by Ethan Rasiel


Lightspeed PR client Velocidi released a new version of its platform that unifies fragmented marketing data and helps marketers derive value from marketing data sources.

MarTech Advisor reported the new release of Velocidi’s cloud-based marketing intelligence platform, which enables marketers to ingest and cleanse data from disparate sources. This cuts down the time it takes to go from ingestion to insights, and reduces the complexity normally required to harness large amounts of data.

“Traditional methods of marketing analysis and reporting have been fraught with complexity and manual tasks,” David Dunne, Velocidi founder and CEO, told MarTech advisor. “To solve these problems, our platform automates data collection for rapid organization and synthesis. This speeds the development of valuable insights that marketers can use to make smarter decisions that impact the brand’s performance.”

To learn more about the latest version of Velocidi’s platform, read the full story from MarTech Advisor.

Workato’s Bhaskar Roy Discusses Evolving Enterprise Communications

In Client News by Ethan Rasiel

Bhaskar Roy, VP of Growth at Lightspeed PR client Workato, discussed the evolving world of enterprise communications in his Business 2 Community column.

Roy writes that, “Talking on the phone has long been an important part of doing business, but today enterprise communications no longer means dialing a number and chatting with a customer service representative sitting in a call center.”

He explains that, not only have the methods that customers use to communicate with a company increased, but how customer services teams are run has also changed. Customer service reps may be working remotely from home or in an office operating in a different country from the company headquarters. Despite these changes and challenges, customers still expect a unified, multi-channel experience.

Roy brings up a couple of important statistics to drive this point home. According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by the year 2020. And, companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies according to a study by Aberdeen Group Inc.

To read more about Roy’s viewpoint and predictions for the future, check out the full article in Business 2 Community.

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Techaeris Reviews iHome Zenergy

In Client News by Ethan Rasiel

Techaeris recently reviewed our client iHome’s Zenergy bedside sleep therapy machine. Techaeris’ Jason Bouwmeester said the Zenergy, which has both color light and sound therapy, made it easier to wake up.


Color light therapy simulates wavelengths which trigger subtle biological responses which can help improve sleep, energy, and mood. Sound therapy, on the other hand, uses pre-recorded and engineered sounds to cancel out distractions and allow your mind to calm. Zenergy uses both features with the goal of easing people to sleep and helping them wake up refreshed.

“I definitely noticed a difference in waking up — for the positive — when using the iHome Zenergy,” Bouwmeester said. “If you’re looking for a bedside unit that combines light therapy, sound therapy, alarm clocks, Bluetooth streaming, and USB charging, the Zenergy is a solid choice.”

You can also download the iHome Zenergy app which allows you to control the Zenergy Bedside Sleep Therapy Machine from your phone instead of the buttons on top of it. Click here for the full Techaeris review.

McGraw-Hill Connect Gets D2L Brightspace Integration

In Client News by Ethan Rasiel

D2L’s Brightspace LMS now has direct integration with McGraw-Hill’s homework management and e-learning tool, Connect.

McGraw-Hill Connect offers adaptive learning tools and analytics and is designed to help students study and complete homework assignments. The integration with D2L is made possible using IMS Global Learning Consortium’s Learning Tools Interoperability standard.

The integration with Brightspace will enable grades to be automatically synced in its gradebook so they are always up-to-date. It will also allow links to Connect assignments to be placed within Brightspace, making assignments easier to navigate and access for students.

To learn more about the integration, read the full story from Campus Technology.

Marketers: Avoid These Data Assumptions

In Client News by Ethan Rasiel

David Dunne, CEO of Lightspeed PR client Velocidi, shared 5 data assumptions that marketers should avoid in his guest post for

Dunne starts out by explaining, “Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017.”

He believes brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. But, first, they must remoce the perceived barriers to entry for working with data.

In order to maximize the value of marketing data, he lays out five assumptions marketing leaders should avoid. To get Dunne’s tips, read the full story from

NextCapital Helps New Hires Fit In

In Client News by Ethan Rasiel

Culture matters to Lightspeed PR client NextCapital. That’s why the company was recognized by Built In Chicago because how it finds employees who embody the culture, making sure new hires fit right in.

NextCapital employee experience manager Sloane Larson-Shidler told Built In Chicago that they provide a unique, laid-back culture focused on collaborative efforts and creative ideas to provide the best product possible for our partners, while also having fun along the way.

Larson-Shidler said NextCapital “looks for candidates who have a passion for learning and challenging themselves”. Naturally, they look for employees who have come from a software background because they usually have less of a learning curve while onboarding. And, creativity is a must.

To learn more about the company culture at NextCapital and other top Chicago employers, click here to read the full story.