10 Best Mobile Apps for College Students

In Client News by Ethan Rasiel

There are no shortage of apps on a college student’s phone. But, Proto.io believes there are some apps for college students that are must-downloads. In a recent article, they listed their 10 favorite apps that students should definitely clear some room for. Topping their list, our client SurfEasy – an affordable VPN (virtual private network) you can use no matter where you are that will keep your private information private.

Proto.io says it seems like every week, there’s another story in the news about a cyber attack on retailers or random computer networks. And, it’s hard to tell when a network or website has been compromised, especially if it isn’t your own. College students are especially vulnerable because they often work in public places and those public networks aren’t nearly as secure as the ones that the college has set up.

For just $3.99 per month, SurfEasy offers the safety and security of a private network, whether you’re at home or Starbucks.

To learn more about how Lightspeed PR secures placements like this for our clients, click here to email us.


In Lightspeed PR, News by Ethan Rasiel

Conference calls have become an everyday aspect of doing business. Spectrum Business reports that the average user join five calls per week. Although most people think they are experts at conducting and participating in phone meetings, the truth is they are often awkward affairs. These calls are plagued by late arrivals, technical glitches, background noise and side conversations, which undermine the effectiveness of the meeting.

On average, interruptions and distractions waste one-third of the time spent on each conference call. This costs businesses $16 billion a year in unproductive staff time.

Most of the wasted time happens in the first eight minutes of a phone meeting when people are trying to track down late-to-the-table attendees and waiting for them to join. Our CEO Ethan Rasiel told Spectrum business to, “Instruct sales to always get on the line three minutes early, so they’re ready to go before the customer dials in.”

Rasiel also suggests using a team chat services, such as Slack or Google Hangouts, “When a customer asks a question on a call, I message my team, ‘I’ve got this one’ or ‘Tracy, please take that one. This is one way to make sure the right person answers and we don’t step on each other’s words. We are always looking to convey a polished impression of our company—and the people that stand behind it.”

For more conference call efficiency tips, read the full story here.


In Client News by Ethan Rasiel

Got a new iPad? Best Products suggests that you immediately start your app collection with their list of award-winning picks, which includes our client SurfEasy VPN.

If you’re using your iPad or iPad Pro on public Wi-Fi networks often, Best Products says that you need SurfEasy VPN in your life. By creating a virtual private network with bank-grade encryption, SurfEasy VPN ensures that your app and online activity is guarded at all times.

SurfEasy VPN is the world’s most trusted security and privacy VPN. Their ultra-fast, no-log network encrypts your data and means you can browse the web securely even on public WiFi, without any loss of speed, and without even SurfEasy VPN knowing what you’re doing.

Click here to see Best Products’ full list of recommended apps and games for the IPad.

And to see how we secure placements like this for our clients, click here to email us.

The Best Google Chrome Extensions Of 2017

In Client News by Ethan Rasiel

From productivity-boosting timers to ad blockers and Android messengers on your desktop, Computer World ranked the top Google Chrome extensions. One of the top extensions in the “privacy and security” was our client SurfEasy.

Computer World gave SurfEasy a ranking of 5 stars:

When surfing the internet away from a secure corporate network, you need easy access to a VPN. This Chrome extension makes it super easy to turn SurfEasy’s popular VPN service on and off, switch your region, and see how much SurfEasy data protection you’ve used. You’ll need a SurfEasy account to use the extension. Free accounts give you up to 500 MB of data. Unlimited data surfing plans start at $4/month.

To read the rest of the rankings, check out the full story from Computer World.

And to learn more about how Lightspeed PR help clients secure placements like this, click here to email us.

The Future of AR & VR

In Client News by Ethan Rasiel


What does the future of AR and VR look like? The Founder and CEO of our client Kopin – John C.C. Fan – shared his vision at AWE 2017. The talk was part of the Inspire Track at AWE – the largest conference for AR and VR in Santa Clara, California held May 31- June 2, 2017.

iHome Built Alexa Into Its Latest Alarm Clock

In Client News by Ethan Rasiel

The Verge reports that the latest iteration of iHome’s alarm clocks turns to another major tech product to stand out: Alexa.

The new clock from iHome, called the iAVS16, includes a 10-watt speaker, far-field microphones for always-on listening, an LCD display for telling the date, time, and weather, and Bluetooth and Wi-Fi for streaming music. There’s also a built-in USB port so you can connect a charging cable for your phone

Aside from the Amazon Alexa features, The Verge’s Jacob Kastrenakes said there’s one other button he really likes a lot.

“There’s a big long “zzz” strip in front of everything else, which snoozes the alarm and looks like it’ll be really easy to hit while half asleep,” he said.

To read the full review, click here.

And to learn more about how Lightspeed PR secures product reviews for clients, email us here.


VR Headsets Based on Kopin’s 2K Display Expected by End of 2018

In Client News by Ethan Rasiel

Road To VR went hands-on with Kopin’s prototype headset featuring their 2K VR micro display. Although functional, the Kopin ‘Elf’ headset isn’t a consumer product but actually a demo for the company’s 2K 120Hz Lightning display. The first products incorporating the ‘Lightning’ display are expected by the end of 2018.

Here’s what Road To VR’s Ben Lang had to say about the ‘Elf’:

The big pitch for the Elf headset is its impressively compact size and diminutive weight; the prototype I tried was just 220 grams, less than half the weight of the Rift and Vive (though to be fair it’s just a demonstration of the display, and lacking some extra hardware found on most headset). And of course it’s backed by the incredibly sharp 2K Lightning display which has more than three times the pixels of today’s leading headsets, and a whopping 120Hz refresh rate (though, as I found in my hands-on, those benefits may come at the cost of a lower field of view).

To learn more about Kopin’s future plans for this VR headset, read the full story from Road To VR.

iHome’s Rugged, Bluetooth Headphones Get High Praise

In Client News by Ethan Rasiel

Techaeris’ Jason Bouwmeester says our client iHome’s iB88 Bluetooth Headphones are “a great choice for active, outdoor users looking for a dustproof and water-resistant pair of on-ear wireless headphones.”

Bouwmeester has reviewed a number of iHome products, and says “they usually offer interesting and unique features.” The iHome iB88 Bluetooth Headphones proved to fall into that category.

The headphones got high praise for their solid and slightly rugged look. Bouwmeester also enjoyed the on-ear controls make it easy to adjust volume, skip tracks, and answer calls along with a small cover that prevents dust and water from getting into the charging and 3.5mm port.

To learn more about why Bouwmeester says “iHome once again offers great value for the price point”, read the full review of the iB88 Bluetooth Headphones.

And to speak with us about how we secure reviews for our clients, click here to email us.

AWE Europe To Host Nvidia, Avegant, Vuzix And More

In Client News by Ethan Rasiel

VR Focus reports that Augmented World Expo (AWE) is returning to Munich with its 2nd annual European conference and expo this October, and the initial line-up for the event has been revealed. AWE Europe 2017 will showcase the latest in AR+VR from Audi, Avegant, Bosch, DAQRI, Epson, Fraunhofer, Holo-light, Nvidia, ODG, RE’FLEKT, Volkswagen, Vuforia, Vuzix, Wayfair, Wikitude and more as part of a comprehensive lineup of conference keynotes and panels, exhibits, networking events and breakout sessions. AWE is building strength in Europe with attendees expected to exceed 1,500 and over 100 speakers and exhibitors.

AWE EU 2017 will take place 19th – 20th October 2017, Munich. More information regarding the speakers, exhibitors and general registration is available at the official AWE EU 2017 website.

Velocidi Integrates New Set of AI Tools to Its Intelligence Platform

In Client News by Ethan Rasiel

MarTech Advisor reports that our client Velocidi, a marketing intelligence software company, has announced an integration of new artificial intelligence (AI) tools into its flagship marketing intelligence platform, in order to quickly and easily provide actionable insights for all marketers – whether they are data science experts or not.

Currently, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. But, Velocidi’s new AI-powered platform is accessed through a simple and elegant user interface that allows marketers to clearly see the trends and relationships in their data that are most important to their campaigns.

To learn more about this seamless solution, read the full story from MarTech Advisor.

And, to learn more about how we help clients make major announcements, click here to email us.