Marketers: Avoid These Data Assumptions

In Client News by Ethan Rasiel

David Dunne, CEO of Lightspeed PR client Velocidi, shared 5 data assumptions that marketers should avoid in his guest post for

Dunne starts out by explaining, “Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017.”

He believes brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. But, first, they must remoce the perceived barriers to entry for working with data.

In order to maximize the value of marketing data, he lays out five assumptions marketing leaders should avoid. To get Dunne’s tips, read the full story from

NextCapital Helps New Hires Fit In

In Client News by Ethan Rasiel

Culture matters to Lightspeed PR client NextCapital. That’s why the company was recognized by Built In Chicago because how it finds employees who embody the culture, making sure new hires fit right in.

NextCapital employee experience manager Sloane Larson-Shidler told Built In Chicago that they provide a unique, laid-back culture focused on collaborative efforts and creative ideas to provide the best product possible for our partners, while also having fun along the way.

Larson-Shidler said NextCapital “looks for candidates who have a passion for learning and challenging themselves”. Naturally, they look for employees who have come from a software background because they usually have less of a learning curve while onboarding. And, creativity is a must.

To learn more about the company culture at NextCapital and other top Chicago employers, click here to read the full story.

iHome SmartPlugs “Easy Entree Into The Smart Home”

In Client News by Ethan Rasiel

TechHive’s Glenn Fleishman says the SP6 and iSP8 SmartPlug from Lightspeed PR client iHome “push a lot of the right buttons”.

Why? Well, their horizontal oblong form factor allows another plug to fit in above or below in a conventional two-outlet fixture. And, you can even plug two SmartPlug units into the same fixture without a squeeze.

TechHive also applauded the SmartPlugs’ own account-based remote access and management. Fleishman add that “it’s very easy to set up, avoiding a complicated dance of Wi-Fi network swapping required for competing devices”.

Click here to read all the reasons why TechHive gave the the SP6 and iSP8 SmartPlug high praise.

Munchery Meal Delivery Is The Healthier Takeout

In Uncategorized by Ethan Rasiel

Organic Authority did a three-part series examining how to reduce your dependence on grocery shopping. Their final story in the series looked at “the wonderful world of meal delivery services”. And, as Organic Authority explained, not all meal delivery services are created alike. One of the services they focused on was Lightspeed PR client Munchery.

Organic Authority applauded Munchery for paying special attention to ingredients, and trying to source organic and local.

“We source as much as possible from the best local food vendors,” James Beriker, Munchery CEO, told Organic Authority. “Our chefs and culinary teams are dialed into their respective local ecosystems, and we are always evaluating new sources of fresh, natural ingredients.”


To read the full review and learn more about Munchery, click here for the Organic Authority story.

Forbes Features AARP Making a Splash at Consumer Electronics Show

In Client News, Lightspeed PR by Ethan Rasiel

Lightspeed client, AARP, generates competition and innovation this week in Las Vegas at the Consumer Electronics Show. Jody Holtzman, Senior Vice President, Market Innovation says there are 106 million people in the U.S. over the age of 50 with trillions of dollars to spend. AARP is asking one question to the technology and consumer electronics market: “What’s your strategy for 50 plus?”


Read More Here. 

Yahoo Tech Covers iHome’s iBT9 Speaker

In Client News, Lightspeed PR by Ethan Rasiel

Lightspeed client, iHome’s iBT9 top of the line rugged portable speaker featured in Yahoo Tech for it’s powerful sound and compact size in addition to other high-quality features that make this speaker the best choice for whatever activity takes you outside, rain or shine. Great job making this happen Michael Farino!


Read More.