Futurism Shares Analysis of D2L Entrepreneur Column

In Client News by Ethan Rasiel

Jeremy Auger, Chief Strategy Officer at our client D2L, had his recent Entrepreneur column picked up by Futurism. In the column, he explained that the way for humans to maintain their relevance in the labor force in the face of artificial intelligence (AI) and automation developments is through ongoing, career-long retraining. Futurism said that “his voice is added to a choir of individuals who are preaching the same message.”

In the column, Auger says that AI represents an unprecedented challenge to the work force on account of its cerebral capabilities, which could see it replacing the human workforce in the cognitive space as well as the physical one. He argues that, “learning can’t end with graduation. To be competitive, companies will need to step up and provide education opportunities themselves, while encouraging self-directed learning so they can ensure that their workers are continually acquiring new skills.”

To read Futurism’s full analysis of Auger’s article, click here.

And to learn more about how Lightspeed secures guest columns for clients, click here to email us.

Why Storm Invested In Workato

In Client News by Ethan Rasiel

As enterprises continue to migrate applications and workflows to the cloud, Storm has been interested in investing in companies that make that process even more compelling and easier. Recently, Storm added our client Workato to their portfolio. Why?

Ryan Floyd, the Founder of Storm Ventures, says Workato was different. He thinks the team at Workato had the vision to build a company with enterprise requirements and at the same time reduce complexity to enable business users to build and operate. Workato, Floyd says, achieves results by having an incredible focus in UX and by being cloud native in its architecture and deployment. Floyd believes Workato has clearly demonstrated a growing market for the need to connect and integrate custom workflows into applications.

To read Floyd’s full blog on the Storm Ventures site, click here.

Robot-Proofing The Labor Force With Lifelong Learning

In Client News by Ethan Rasiel

In his Entrepreneur column, Jeremy Auger – Chief Strategy Officer for our client D2L – explained why lifelong learning is critical as AI is taking over the cognitive functions of many jobs.

“We’re seeing AI technology companies targeting the replacement of what’s estimated to be up to 50 percent of current employees in the finance sector over the next 10 years. We would have considered these types of jobs “safe” from automation only a few years ago,” Auger writes. “According to University of Oxford researchers, 47 percent of workers may be at risk of losing their jobs to automation, in particular those in mid-skilled retail jobs, and office workers like cashiers and telemarketers. A recent McKinsey report predicted that a smaller percentage of jobs would be at risk of being completely replaced by machines, but pointed out that the majority of jobs would see some of their tasks replaced by automation.”

Auger says that, by keeping up their skills, employees can create more job security.

To learn more about Auger’s vision for “robot-proofing” the workforce, read his full column in Entrepreneur.

And, if you want to discuss how we help clients secure guest columns, click here to email us.

NextCapital: Regulation Doesn’t Have to Mean Restriction

In Client News, Uncategorized by Ethan Rasiel

At the recent SourceMedia InVest conference in New York, industry experts explained why regulation can be just as much a friend of the advisory industry as an enemy as long as  firms can keep an open dialogue with regulators and a steady eye on the future.

Among those industry experts, the cofounder of our client NextCapital — Rob Foregger. Foregger toldattendees that while technology may stand out as an obvious disruptor to business models, regulation’s potential role in upending an industry is often overlooked.

“Regulation can usurp market forces at times, or can accelerate market forces that are already in place,” Foregger explained. “It can rapidly reorient the competitive landscape.”

Foregger went on to explain that, if the Department of Labor’s fiduciary rule continues along its planned trajectory, “product manufacturers” — Foregger’s term for traditional firms that create securities such as mutual funds and sell them to consumers — are the likely losers.

But, Foregger said there is also an upside — the more your business model is aligned with the interests of the client, the better off you may be down the road.

To learn more about the upside of regulation in the advisory industry, read the full story from Financial Planning.

And, if you want to learn how we connect our clients with great speaking opportunities, email us here.

Kopin: Why Making AR Glasses Is So Hard

In Client News by Ethan Rasiel

Depending who you ask, AR is either the future or the present. Regardless, there’s still a long road ahead when it comes to developing technology like AR glasses.

As part of Wareable’s AR Week, they asked the biggest names in the industry to explain the challenges they face in advancing the technology. What’s the hold up? When will we arrive? Is this it?

Our client Kopin weighed in. Ernesto Martiez, Ph.D. at Kopin Corporation, says the big problem is that everything is working against each other.

“Smartglasses present one of the most difficult design challenges as the blend of ergonomics, intuitive human interfaces and fashion all work heavily against each other.” Martiez said. “The head and face are the most sacred fashion centers of the body and have to inspire the passion and desire of the user to want to wear them.”

To hear more of Martiez’s insight and takeaways from other AR leaders, check out the full story from Wareable.

And, if you want to learn more about how Lightspeed helps clients like Kopin, contact us here.

D2L Fusion Is Coming!

In Client News by Ethan Rasiel

This July 19-20, our client D2L will be hosting their annual Fusion Conference. It’s an opportunity for educators to network with over 1,000 learning leaders from around the world. They will share new perspectives on using innovation to create more learning opportunities.

Attendees will observe latest innovations in education and technology that are helping schools and businesses reach every learner. Attending Fusion allows these learning leaders to stay up to date on industry trends and learn how to deliver a more personalized learning experience. And, learn best practices for accessibility so that they can help make sure every person has the same chance – an equal opportunity to learn.

The conference has four tracks – Instruction and Design; Leadership and Strategy; Technical and Development; and Lightning Round. There are sessions for all skill levels and interests.

And, this year, Ray Kurzweil will be the keynote speaker. Kurzweil is an American author, computer scientist, inventor and futurist who has been called “Edison’s rightful heir” by Inc. Magazine.

This year the D2L Fusion Conference will be in Las Vegas, Nevada at the Bellagio hotel. Click here for registration.


Techaeris Reviews iHome iB76 Sport Earbuds

In Client News by Ethan Rasiel

Techaeris gave rave reviews to our client iHome’s iB76 Splashproof + Shockproof Wireless Earbuds.

From a design standpoint, reviewer Jason Bouwmeester said he felt the earbuds adjusted well to fit nicely behind the ears. They are also splashproof, sweat proof, and rainproof rated, so they are ideal for sports activities. Bouwmeester said, “The earbuds stayed in my ears even while shaking my head trying to get them to fall out.”

Bouwmeester said that, considering the affordability, the sound was better than expected and that he was able to achieve “pretty much the exact sound balance I enjoy while listening to music”.

To learn more about why Techaeris gave iHome’s iB76 Splashproof + Shockproof Wireless Earbuds high marks, click here to read the full review.

And if you’d like to learn more about how Lightspeed PR helps secure reviews like this for clients, contact us here.

How AI Solves Marketing Pain Points

In Client News by Ethan Rasiel

VentureBeat spoke with top marketing technology companies, including our client Velocidi, about the top challenges marketers face and how AI can ease those pain points.

Today, there are over 3,874 companies offering marketing technology. This abundance of tools is both a blessing and a curse for marketers. Most marketers end up using 20 to 50 different tools to manage all their tasks.

As a result, more time is spent managing software than managing strategy. Moving forward the sourcing and centralizing reliable data.

VentureBeat spoke with Mark Kovscek, president of our client Velocidi, about the lack of reliable, centralized data. As a result, marketers suffer many inefficiencies and lost opportunities. Key decisions like creative, messaging, and campaign parameters, are being driven by gut instead of science. And, to make things worse, marketers still spend over three hours on average every week analyzing disparate data sources and making haphazard decisions.

Kovscek says the real problem lies in the nuances of preparing data for different marketing purposes. “As the data is cleansed and prepared, it is optimized for a specific use case (e.g., programmatic, campaign reporting, media attribution) and therefore creates competing versions of the data.”

AI could be the layer that centralizes and manages communication and data across marketing tools.

To learn more about the challenges marketers face and the solutions AI could create, read the full story from VentureBeat.

And, to learn more about how Lightspeed PR help clients get featured in stories like this one, click here to contact us.


D2L Makes ‘Smart List’

In Client News by Ethan Rasiel

Congratulations to our client D2L on being named to the Getting Smart ‘Smart List’. The education outlet recently compiled a list of the top 30 learning platforms that “deserve a round of applause”.

Getting Smart says, “These tools can help EdLeaders, administrators and educators accomplish a variety of challenging tasks, such as powering and tracking personal learning plans, managing assignments and dynamic grouping, supporting the development of standards-aligned projects, combining formative assessment in a standards-based grade book, and connecting students, parents and teachers anywhere on any device.”

D2L was listed in the Next-Gen Learning Platforms category for it’s “simple, well-designed interface”.

Is Kopin (KOPN) Turning Into an AR/VR Stock?

In Client News by Ethan Rasiel

2016 saw an explosion in virtual reality. Funding to VR and augmented reality startups hit an all-time high of $1.8 billion last year. Some market prognosticators are saying the AR/VR market could be worth upwards of $120 billion by the end of the decade.

Could our client Massachusetts-based Kopin Corp. (NASDAQ:KOPN) be the next big AR/VR stock? That’s the question Nanalyze explored in its latest article about Kopin’s past, present and future.

Kopin  has been around for more than 30 years—25 trading on the NASDAQ—and is shifting its business towards AR and VR.

Nanalyze reports Kopin’s core business today is in super-shrinking LCDs and other high-resolution micro-displays and developing optics and other components for wearable technology, particularly for military and government customers. Kopin also recently released a consumer AR sportswearable and has developed the best speech recognition system on the market.

To learn more about Nanalyze’s predictions for Kopin, read the full story here. And, if you’d like to learn more about how Lightspeed PR lands placements like this for clients, click here to contact us.