Case Study: Kopin ELF Reference Design Launch

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Kopin Corporation, a pioneer in wearable computing, augmented reality and virtual reality, enlisted Lightspeed PR to launch its groundbreaking reference design. Codenamed Elf VR, it is a new Head-Mounted Virtual Reality Display, created with Kopin’s partner Goertek Inc. When brought to market, the new design will eliminate the barriers that have long stood in the way of delivering an effective VR experience.

Lightspeed advised Kopin to unveil the Elf VR during the Summer 2017 Augmented World Expo show. It secured a speaking slot at the event and worked closely with Kopin’s CEO to develop a speech and accompanying visual presentation.

The announcement was received with great enthusiasm at the show and it resulted in overwhelmingly positive media coverage in target outlets including: Engadget, Digital Trends and EE Times.

Case Study: Krux

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Krux, a data management platform (DMP), hired Lightspeed PR to raise its profile as the market for its technology ripened in 2015. The goal was to develop and execute a robust branding and media relations campaign to attract potential buyers.

Lightspeed developed a strategic messaging platform for both corporate/enterprise and media communications outreach. That foundational messaging allowed Lightspeed to expand its scope into varied thought leadership initiatives that differentiated Krux from competitors in a crowded field. In addition, Lightspeed set upon a strategic course to educate the media, company stakeholders and the industry about the emergence of data-driven marketing as well as spotlighting Krux’s leadership.

Lightspeed secured four speaking opportunities at the OMMA Programmatic Insider Summit (twice), OMMA@AdvertisingWeek and the iMedia Breakthrough Summit, placed contributed articles in target publications including Ad Age and The Drum, and consistently delivered customer stories to important ad/marketing outlets such as Adweek and AdExchanger. As a result, Krux appeared in over 100 original articles during the engagement. Lightspeed’s success led the client to achieve their ultimate goal of being acquired by Salesforce, to great fanfare, in November 2016.

Case Study: AARP Innovation Awards

In Uncategorized by Brittany OatLeave a Comment

 

The AARP Innovation Awards were developed by Lightspeed PR to help establish AARP as a technology leader by highlighting innovations in caregiving, a central pillar of AARP’s communications goals. Technology holds great promise for helping to reduce the complexities, stress, and sheer hard work of the important job of caregiving. The AARP Innovation Champion Awards raised awareness of the most innovative products and services in caregiving, which will in turn increase the usage of these offerings and improve quality of life for anyone who may benefit from them.

Our goal was to secure over 100 submissions to the award and generate media coverage both for the award launch and announcement of the winner. Lightspeed PR managed the concept development of the awards and surrounding campaign as well as managed client buy-in, materials creation, and all aspects of the awards including: building relationships and gaining commitment from judges, identifying and securing opportunities with target publications (resulting in submissions spikes) and the announcement of the awards.

The award submissions exceeded 100 entries and both waves of press outreach received significant coverage in target publications including: Network World, Technical.ly, TechCrunch, and The Washington Post. AARP’s total reach was 47.4 million in unique visitors per month.

iHome Featured In Seventeen Magazine

In Client News by Ethan Rasiel

Our client iHome’s iCVBT2 Bluetooth Vanity Mirror was featured in Seventeen Magazine’s “Glam Girl Holiday Gift Guide” in the November/December print issue. The featured highlighted “super pretty pieces for the aspiring beauty vlogger”.

To learn more about how we secure placements like this for clients, email us at info@lightspeedpr.com.

Brightspace Autumn17 Release Offers Flexibility, Streamlined Features

In Client News by Ethan Rasiel

THE Journal reports that our client D2L unveiled the Autumn17 release of its Brightspace learning management system. After listening closely to feedback from the Brightspace community, D2L created new features for Brightspace that focus on flexibility and streamlined workflows.

“You’ve made it clear — you want to work in a way that’s convenient for you, not in a way a system forces you to work,” explained Cheryl Ainoa, COO of D2L. “The new features in Autumn17 allow you to streamline your day, freeing up time so you can focus on student engagement and success.”

To learn more about the system’s new capabilities, read the full story from THE Journal. And to learn how we help clients like D2L get placements, click here to email us.

 

Reflekt Adds Live Service To Replace Training Manuals With AR

In Uncategorized by Ethan Rasiel

VentureBeat reports that our client Reflekt has created a platform that allows companies to turn their training and repair manuals into augmented reality applications. During the Augmented World Expo (AWE) in its hometown of Munich, Reflekt announced that it had introduced a “live support” module that would allow customer support employees to interact directly with a user in the augmented reality applications.

This remote collaboration tool will work across the variety of platforms that Reflekt supports, including smartphones, tablets, and smart glasses, like Microsoft’s HoloLens. Dirk Schart, the company’s head of marketing, said Reflekt is focused on making augmented reality practical and easy for companies to adopt.

Schart told VentureBeat that by doing so the company is helping AR regain some of the credibility and interest it lost when the recent hype faded.

“I think with AR, we wanted to have too much,” he said. “We wanted AR everywhere. But like with any technology, there are areas where it makes sense and there are others where other tools make more sense. We have to have a common sense, realistic view of these things. And I think we’ve arrived at that point.”

Click here to read the full story from VentureBeat. And, to learn how Lightspeed PR is supporting clients at AWE, click here to email us.

Good Samaritan selects Brightspace LMS

In Client News by Ethan Rasiel

Campus Technology reports that Good Samaritan College of Nursing and Health Sciences is rolling out a new learning management system from our client D2L. The institution selected D2L’s Brightspace LMS “for its modern, personalized approach, blended learning capabilities, rich analytics and adaptive learning capabilities,” according to a news announcement. The goal: to “enhance training and skills development programs for healthcare professionals.”

The new LMS will go live for students and faculty in January 2018. To learn more about the release, read the full story from Campus Technology.

And to learn more about how Lightspeed PR helps clients secure placements like this one, click here to email us.

SurfEasy Review: A Zippy VPN From North of the Border

In Client News by Ethan Rasiel

PC World recently reviewed our client SurfEasy. They found it works with Netflix, doesn’t log your activity, and it’s fast!

“One of SurfEasy’s top features it that it works with U.S. Netflix, and reliably so,” said PC World’s Ian Paul. “During my time with the VPN I never had a problem using an American server and watching video on the premium service.”

PC World also reports that SurfEasy is now the fastest VPN service they’ve tested, displacing former speed champ Mullvad. In their tests, SurfEasy was fast across all the connections they tried—U.S., UK, Germany, Japan, and Australia—dropping to just 55.28 percent of the base speed. Paul writes that is a tiny drop when most services are dropping down to about 33-35 percent overall.

To see all the reasons PC World enjoyed the SurfEasy experience, read the full story here.

And to learn more about how Lightspeed PR helps clients secure reviews like this one, click here to email us.

 

D2l AMONG THE BEST LMS IN HIGHER EDUCATION

In Client News by Ethan Rasiel

Higher education has seen an explosion in technical innovations and solutions in recent years. And, with that growth, the number of education tools available today has also significantly expanded. In particular, the learning management system (LMS) is dominating the attention and budgets of colleges and universities.

Pagely.com recently did an in-depth feature on the growth of LMS and the top offerings on the market.  Our client D2L’s Brightspace LMS made their short list because of it’s top-notch functionality. For Pagely.com writer Matt Mansfield, one standout feature was Release Conditions.

“Using these, a professor can have content appear to a student only after certain conditions have been met such as turning in the materials from the previous lesson,” Mansfield wrote.

Pagely.com also felt that the real power behind Brightspace was the fact that D2L has been making LMS since 1992, which generates a lot of respect and knowledge in the field.

To read the full story from Pagely.com, click here.

And to learn more about how Lightspeed PR secures placements like this for clients, click here to email us.

Kopin CEO Talks Wearable Tech

In Client News by Ethan Rasiel

Dr. John Fan, the CEO of our client Kopin, talked with Seeking Alpha’s Derrick Zierler about the future of wearable technologies. In this in-depth interview, he explained why Kopin’s Pupil optical and Whisper technologies are game changers for consumer wearables. Fan also discussed the disruptive force Kopin is delivering for the next wave of wearable devices is identified.

Fan explained that the key disruptive force Kopin is offering to the market is not one specific technology, it is simply enabling our human-to-machine interactions to be completely hands-free. Kopin has a portfolio of 300 plus patents in the areas of display and voice technologies are key enablers of this disruption.

Fan also discussed Kopin’s unique heads-up Pupil optics, which have significant advantages for consumer devices solving current problems with eye strain, image quality, and power management. And he talked about Kopin’s Whisper noise cancellation technology, which has obvious applications in head worn devices.

To read the full, in-depth interview, click here.

And to learn how Lightspeed helps clients secure interviews like this, click here to email us.